Founded in 1895, Schwinn is an American icon, a world leader in technology and fabrication. We are on the forefront of advances in fitness equipment, and have been an indispensable player in revolutionizing bicycling around the world. Schwinn knows that who we are is in direct relation to where we came from... and the vision of our founders. Synonymous with quality and innovation, Schwinn has built some of the best-known and best loved bikes of numerous generations - Aerocycle, Paramount, Phantom, Varsity, Sting-Ray, Krate and Homegrown.
Today, Schwinn continues to lead the industry with innovative bikes such as the Fastback road series and the popular Voyageur comfort line. coming soon true travel ready bikes to meet the demands of today’s commuter. With a continued dedication to quality, forever synonymous with the Schwinn name, America's most famous bicycle brand looks forward to providing another century of innovation, freedom and performance to people of all ages.
Categories
- Road
- Fitness
- Commuter
- Comfort
- Mountain
- Cruiser
- Juvenile
Brand Positioning
- Lifestyle
- Mid to Premium segment
- Informed and Mature Customer
- Value For Money
